WonderUp
Great work deserves a great presentation
About WonderUp
WonderUp is a Webflow development agency that builds high-end websites for startups and established brands. Known for clean design and technical precision, they needed a showreel that captured the range and quality of their client work.
Project Overview
The goal was to create a showreel that positions WonderUp as a top-tier Webflow partner.
Purpose: designed for use on their website, social media, and sales conversations.
Target audience: founders and marketing leads looking for a Webflow agency.
Details: a dynamic, brand-aligned video showcasing their best client work with motion, music, and tight pacing.
Process
The project followed three phases, each with client review and feedback before moving forward.
Styleframes: Explored visual directions in Figma until we landed on a look that matched WonderUp's brand identity.
Storyboard: Structured the flow of the reel, deciding which projects to feature and how to sequence them for maximum impact.
Production: Animated in After Effects, synced to music, and refined through multiple rounds of feedback until every frame felt right.
Sound design: Added finishing details like transitions, hits, and subtle textures to give the reel a polished, professional feel.
Result
A polished showreel that gives WonderUp a versatile asset for attracting new clients, showing not just what they build, but how good it looks in motion.
